The dollarization discipline : how smart companies create customer value-- and profit from it /
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| Format: | Book (Paper) |
| Published: |
Hoboken, N.J. :
Wiley,
c2004.
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| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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Table of Contents:
- Getting started with dollarization
- Value is a number
- Why dollarize?
- After the bubble burst
- Dollarization and selling your price
- Dollarization and selling something new
- Shortening the sales cycle
- Dollarization to protect and keep business
- Removing doubt in the seller's mind
- Dollarization to get a prospect's attention
- Dollarization and channel partners
- Dollarization and selling services
- Dollarization and marketing communications
- Pricing new products
- Dollarizing and market segmentation
- Dollarization in consumer marketing
- Dollarization and the commodity myth
- Dollarization and new product direction
- The mechanics of dollarization
- How to dollarize any benefit
- Developing dollarization data
- Making dollarization work with the customer
- Constructing the customer value file
- The dollarization doctrine : ten rules for successful dollarization.