Services marketing : concepts, strategies, & cases /
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| Main Authors: | , |
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| Format: | Book (Paper) |
| Published: |
Boston, MA. :
Cengage,
c2017.
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| Edition: | Fifth edition. |
| Subjects: | |
| Tags: |
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| Institutions: | Thư viện Trường Đại học Đà Lạt |
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| Physical Description: | xv, 458 pages : illustrations ; 26 cm |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1285429788 9781285429786 (hbk) |