|
|
|
|
| LEADER |
01477nam a2200421 4500 |
| 001 |
DLU200195330 |
| 005 |
##20180409104406.0 |
| 008 |
##150731t20172017maua b 001 0 eng d |
| 010 |
# |
# |
|a 2015948212
|
| 020 |
# |
# |
|a 1285429788
|
| 020 |
# |
# |
|a 9781285429786 (hbk)
|
| 035 |
# |
# |
|a (OCoLC)ocn914290543
|
| 040 |
# |
# |
|a YDXCP
|b eng
|c YDXCP
|e rda
|d BTCTA
|d OCLCQ
|d JHE
|d OCLCF
|d YDX
|d CHVBK
|d OCLCO
|d OCLCA
|d DLC
|
| 042 |
# |
# |
|a lccopycat
|
| 082 |
# |
# |
|a 658.8
|b HO-K
|
| 100 |
# |
# |
|a Hoffman, K. Douglas,
|e author.
|
| 245 |
# |
# |
|a Services marketing :
|b concepts, strategies, & cases /
|c K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
|
| 250 |
# |
# |
|a Fifth edition.
|
| 260 |
# |
# |
|a Boston, MA. :
|b Cengage,
|c c2017.
|
| 300 |
# |
# |
|a xv, 458 pages :
|b illustrations ;
|c 26 cm
|
| 504 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
# |
|a Service industries
|x Marketing.
|
| 650 |
# |
# |
|a Dienstleistung
|2 gnd
|
| 650 |
# |
# |
|a Marketing
|2 gnd
|
| 650 |
# |
# |
|a Service industries
|x Marketing.
|2 fast
|0 (OCoLC)fst01113447
|
| 700 |
# |
# |
|a Bateson, John E. G.,
|e author.
|
| 923 |
# |
# |
|a 03/2020
|
| 991 |
# |
# |
|a SH
|
| 992 |
# |
# |
|a 6386790
|
| 993 |
# |
# |
|a 2017
|
| 994 |
# |
# |
|a DLU
|
| 900 |
# |
# |
|a True
|
| 911 |
# |
# |
|a Nguyễn Thanh Hương
|
| 925 |
# |
# |
|a G
|
| 926 |
# |
# |
|a A
|
| 927 |
# |
# |
|a SH
|
| 980 |
# |
# |
|a Thư viện Trường Đại học Đà Lạt
|
