Nghiên cứu Marketing = Marketing research

Sách trình bày hệ thống nghiệp vụ marketing như: những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu marketing, vấn đề thu thập, phân tích dữ liệu và trình bày kết quả nghiên cứu marketing....

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Detaylı Bibliyografya
Yazar:	Luck, David J
Diğer Yazarlar:	Phan Văn Thăng (Biên dịch), Nguyễn Văn Hiến (Biên dịch), Rubin, Ronald S.
Materyal Türü:	Kitap
Dil:	Vietnamese
Baskı/Yayın Bilgisi:	H. Lao động - Xã hội 2009
Konular:	Quản trị kinh doanh
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Diğer Bilgiler
Özet:	Sách trình bày hệ thống nghiệp vụ marketing như: những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu marketing, vấn đề thu thập, phân tích dữ liệu và trình bày kết quả nghiên cứu marketing.
Fiziksel Özellikler:	649 tr. 21cm

Nghiên cứu Marketing = Marketing research

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