Marketing đương đại = Principles of contemporary marketing

Những bài học kinh nghiệm thú vị về cách thức các doanh nghiệp đang khai thác thị trường và xây dựng mối quan hệ dài hạn với khách hàng. Và nguyên tắc cốt lõi của marketing vẫn chú tâm tạo dựng sự trung thành và giá trị trọn đời của khách...

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Bibliographic Details
Main Author:	Kurtz, David
Other Authors:	Boone, Louis, Nguyễn Thị Huyền Trang (Dịch), Nguyễn Thị Thanh Huyền (Dịch)
Format:	Book
Language:	Vietnamese
Published:	H. Bách khoa Hà Nội 2017
Edition:	Tái bản lần 2
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Marketing đương đại = Principles of contemporary marketing

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