Nghiên cứu Marketing = Marketing research

Sách trình bày hệ thống nghiệp vụ marketing như: những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu marketing, vấn đề thu thập, phân tích dữ liệu và trình bày kết quả nghiên cứu marketing....

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Détails bibliographiques
Auteur principal:	Luck, David J
Autres auteurs:	Phan Văn Thăng (Biên dịch), Nguyễn Văn Hiến (Biên dịch), Rubin, Ronald S.
Format:	Livre
Langue:	Vietnamese
Publié:	H. Lao động - Xã hội 2009
Sujets:	Quản trị kinh doanh
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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100	1		\|a Luck, David J
245	1	0	\|a Nghiên cứu Marketing = \|b Marketing research \|c David J. Luck, Ronald S. Rubin ; Phan Văn Thăng, Nguyễn Văn Hiến (biên soạn)
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520	3		\|a Sách trình bày hệ thống nghiệp vụ marketing như: những vấn đề cơ bản về nghiên cứu marketing, mục tiêu và kế hoạch nghiên cứu marketing, vấn đề thu thập, phân tích dữ liệu và trình bày kết quả nghiên cứu marketing.
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Nghiên cứu Marketing = Marketing research

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