Quản trị vận hành marketing dịch vụ = Services marketing

Quyển sách này hướng dẫn chi tiết về khía cạnh marketing vận hành, từ quản trị tương tác khách hàng, cân bằng nhu cầu và công suất, cho đến việc xây dựng văn hóa dịch vụ xuất sắc.

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Bibliographic Details
Other Authors:	Wirtz, Jochen, Lovelock, Christopher, Phí Thị Linh Giang, Lê Thị Phương Dung, Verma, Rohit
Format:	Book
Language:	Vietnamese
Published:	H. Công Thương 2023
Edition:	9th ed.
Subjects:	Quản trị kinh doanh
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Institutions:	Thư viện Trường Đại học Nam Cần Thơ

Description
Summary:	Quyển sách này hướng dẫn chi tiết về khía cạnh marketing vận hành, từ quản trị tương tác khách hàng, cân bằng nhu cầu và công suất, cho đến việc xây dựng văn hóa dịch vụ xuất sắc.
Physical Description:	263 tr. Minh họa 28cm
ISBN:	9786043628623

Quản trị vận hành marketing dịch vụ = Services marketing

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