Quản trị vận hành marketing dịch vụ = Services marketing

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Quản trị vận hành marketing dịch vụ = Services marketing

Quyển sách này hướng dẫn chi tiết về khía cạnh marketing vận hành, từ quản trị tương tác khách hàng, cân bằng nhu cầu và công suất, cho đến việc xây dựng văn hóa dịch vụ xuất sắc.

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awduron Eraill:	Wirtz, Jochen, Lovelock, Christopher, Phí Thị Linh Giang, Lê Thị Phương Dung, Verma, Rohit
Fformat:	Llyfr
Iaith:	Vietnamese
Cyhoeddwyd:	H. Công Thương 2023
Rhifyn:	9th ed.
Pynciau:	Quản trị kinh doanh
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Eitemau Tebyg

Quản trị chiến lược marketing dịch vụ = Services marketing
Cyhoeddwyd: (2023)

Marketing dịch vụ : Một quan điểm điểm tương tác = Services marketing : An interactive approach
gan: Fisk, Raymond P.
Cyhoeddwyd: (2017)

Quản trị kinh doanh dịch vụ từ góc nhìn marketing
gan: Hà Nam Khánh Giao
Cyhoeddwyd: (2019)

Quản trị marketing marketing để chiến thắng
gan: Hà Nam Khánh Giao
Cyhoeddwyd: (2004)

Quản trị marketing
gan: Kotler, Philip
Cyhoeddwyd: (2020)

Marketing trong quản trị kinh doanh /
gan: Trương Đình Chiến
Cyhoeddwyd: (1998)

Marketing dịch vụ hiện đại : Lý thuyết và tình huống ứng dụng của các công ty Việt Nam
gan: Lưu Đan Thọ
Cyhoeddwyd: (2016)

Quản trị marketing
Cyhoeddwyd: (1999)

Quản trị marketing = Marketing management : Dành cho sinh viên đại học, cao học, MBA, CEO, CMO
gan: Nguyễn Văn Dung
Cyhoeddwyd: (2012)

Quản trị Marketing trong thị trường toàn cầu = Marketing management in the global marketplace
gan: Dương Hữu Hạnh
Cyhoeddwyd: (2007)

Bài giảng quản trị Marketing
gan: Nguyễn, Thị Ngọc Dung
Cyhoeddwyd: (2014)

Bài giảng quản trị Marketing
gan: Nguyễn, Hữu Quyền
Cyhoeddwyd: (2014)

Kinh doanh dịch vụ tại Việt Nam : Tự tay vận hành hoạt động marketing của bạn
gan: Nguyễn Thị Hoàng Yến
Cyhoeddwyd: (2024)

Thuật marketing = Marketing
gan: Tracy, Brian
Cyhoeddwyd: (2017)

Thuật marketing = Marketing
gan: Tracy, Brian
Cyhoeddwyd: (2018)

Trí tuệ nhân tạo trong marketing
gan: King, Katie
Cyhoeddwyd: (2020)

Giáo trình quản trị marketing ( Dành cho các trường đại học, cao đẳng khối kinh tế )
gan: Phạm Thị Huyền
Cyhoeddwyd: (2012)

Thiết kế & quản lý truyền thông Marketing = Marketing communication & design management
gan: Nguyễn Văn Dung
Cyhoeddwyd: (2010)

Marketing qua email = Email marketing
gan: Jenkins, Simms
Cyhoeddwyd: (2012)

Marketing công nghiệp = Industrial marketing
gan: Haas, Robert W.
Cyhoeddwyd: (2014)

Nghiên cứu Marketing = Marketing research
gan: Luck, David J
Cyhoeddwyd: (2009)

Marketing quốc tế = International marketing
Cyhoeddwyd: (2014)

Marketing quốc tế = Internation marketing
gan: Cateora, Philip R.
Cyhoeddwyd: (2015)

Marketing đương đại = Principles of contemporary marketing
gan: Kurtz, David
Cyhoeddwyd: (2017)

Thiết kế và quản lý truyền thông Marketing = Marketing communication and design management
gan: Nguyễn Văn Dung
Cyhoeddwyd: (2010)

Marketing plan : Bản phác thảo kế hoạch marketing
Cyhoeddwyd: (2019)

Principles of marketing
gan: Kotler, Philip T.
Cyhoeddwyd: (2018)

International marketing
gan: Cateora, Philip R.
Cyhoeddwyd: (2005)

Principles of marketing
gan: Kotler, Philip
Cyhoeddwyd: (2001)

Visual marketing
gan: Sheridan, Marcus
Cyhoeddwyd: (2024)

Quản trị sản xuất và dịch vụ : Lý thuyết và bài tập
gan: Đồng Thị Thanh Phương
Cyhoeddwyd: (2011)

101 kỹ xảo marketing = 101 marketing teachniques
gan: Hoàng Minh Đức
Cyhoeddwyd: (2011)

Chiến lược marketing hoàn hảo = The marketing plan
gan: Luther, William M.
Cyhoeddwyd: (2013)

Chiến lược marketing hoàn hảo = The marketing plan
gan: Luther, William M.
Cyhoeddwyd: (2019)

Cẩm nang marketing trực tuyến = The internet marketing bible
gan: Camusio, Zeke
Cyhoeddwyd: (2013)

Marketing ngân hàng
gan: Trịnh Quốc Trung
Cyhoeddwyd: (2009)

Nguyên lý marketing
gan: Nguyễn Thị Mai Trang
Cyhoeddwyd: (2009)

Marketing quốc tế
gan: Trần Minh Đạo
Cyhoeddwyd: (2012)

Marketing cho bán lẻ = Marketing your retail store in the Internet age
gan: Negen, Bob
Cyhoeddwyd: (2018)

Marketing theo phong cách "Sao Kim" = Marketing in venus
gan: Kartajaya, Hermawan
Cyhoeddwyd: (2011)