Những đòn tâm lý trong thuyết phục: 7 "vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng

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Những đòn tâm lý trong thuyết phục: 7 "vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng

Phân tích kèm theo các ví dụ sinh động và thiết thực về 7 nguyên tắc tâm lý của nghệ thuật thuyết phục gồm: Sự nhất quán, sự đáp trả, bằng chứng xã hội, thiện cảm, uy quyền, sự khan hiếm và đoàn kết...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Cialdini, Robert B.
अन्य लेखक:	Mai Hạnh (Dịch), Phí Mai (Dịch)
स्वरूप:	पुस्तक
भाषा:	Vietnamese
प्रकाशित:	H. Lao động 2024
संस्करण:	Tái bản lần thứ 17
विषय:	Truyền thông đa phương tiện
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

समान संसाधन

Những đòn tâm lý trong thuyết phục 6 " vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng
द्वारा: B. Cialdini, Robert
प्रकाशित: (2019)

Những đòn tâm lý trong thuyết phục
द्वारा: Cialdini, Robert B
प्रकाशित: (2018)

Những đòn tâm lý trong thuyết phục
द्वारा: Cialdini, Robert B.
प्रकाशित: (2012)

Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion
द्वारा: Cialdini, Robert B.
प्रकाशित: (2013)

Những đòn tâm lý trong thuyết phục = Influence : The psychology of persuasion
द्वारा: Cialdini, Robert B.
प्रकाशित: (2018)

Lịch sử các lý thuyết truyền thông = Histoire des théories de la communication
द्वारा: Mattelart, Armand
प्रकाशित: (2024)

Định vị: Cuộc chiến giành tâm trí khách hàng
द्वारा: Ries, Al
प्रकाशित: (2024)

Thuyết tiến hoá công nghệ số : Sự tồn tại của người thích nghi tốt nhất trong thời đại kinh doanh cạnh tranh khốc liệt
द्वारा: Goodwin, Tom
प्रकाशित: (2021)

Hình ảnh điều khiển tâm trí : 30 kỹ thuật điều khiển tâm lý trong truyền thông thị giác
द्वारा: Andrews, Marc
प्रकाशित: (2023)

Tư duy thiết kế lấy người dùng làm trung tâm = The design of everyday things : Bí quyết tạo ra sản phẩm mọi khách hàng đều mong muốn
द्वारा: Norman, Don
प्रकाशित: (2024)

Truyền thông : Lý thuyết và kỹ năng cơ bản
द्वारा: Nguyễn Văn Dững
प्रकाशित: (2023)

Kẻ nổi loạn định dạng lại ngành truyền thông = Streampunks
द्वारा: Kyncl, Robert
प्रकाशित: (2020)

Digital (R)evolution: Strategies to Accelerate Business Transformation
द्वारा: Aguiar, Yuri B.
प्रकाशित: (2020)

Inspirit - Nghệ thuật truyền cảm hứng : 12 chiến lược để thuyết trình hiệu quả
द्वारा: Loh, Bẹnamin
प्रकाशित: (2018)

Game challenge - Ứng dụng sáng tạo hình ảnh điều khiển tâm trí : Phụ bản tặng kèm đặc biệt dành riêng cho độc giả Rio book
प्रकाशित: (2023)

Dịch chuyển : Bạn sẽ sống ở đâu năm 2050? = Move : The forces uprooting us
द्वारा: Khanna, Parag
प्रकाशित: (2023)

Những đế chế công nghệ Điều gì tạo nên vị thế bá chủ của bộ tứ quyền lực trong ngành IT thế giới?
द्वारा: Shigenobu, Kokubo
प्रकाशित: (2020)

Những đế chế công nghệ số 25 ý tưởng độc đáo dẫn đến những đế chế công nghệ số thành công = How they started digital : How 25 good ideas became spectacular digital business
द्वारा: Lester, David
प्रकाशित: (2020)

Những sai lầm đắt giá trong marketing
द्वारा: Trout, Jack
प्रकाशित: (2022)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
प्रकाशित: (2024)

Việt Nam thời chuyển đổi số
प्रकाशित: (2022)

Khởi đầu kinh doanh theo mạng = Network marketing : Bí quyết thành công trong năm đầu tiên
द्वारा: Yarnell, Mark
प्रकाशित: (2024)

Nghệ thuật kể chuyện bằng hình ảnh
द्वारा: Hoxter, Julian
प्रकाशित: (2025)

Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng
द्वारा: Barden, Phil
प्रकाशित: (2023)

Marketing vô thức Cơ chế khoa học đằng sau quyết định mua hàng
द्वारा: Barden, Phil
प्रकाशित: (2023)

Kỹ năng lập kế hoạch marketing chuyên nghiệp
द्वारा: Bhargava, Rohit
प्रकाशित: (2022)

The practice - Ta giấu sáng tạo ở đâu?
द्वारा: Godin, Seth
प्रकाशित: (2022)

Thuyết phục bằng tâm lý =
द्वारा: Cialdini, Robert B.
प्रकाशित: (2009)

Wifi marketing : Phương thức quảng cáo hiệu quả và thu thập dữ liệu khách hàng dễ dàng
द्वारा: Nguyễn Bảo Toàn
प्रकाशित: (2023)

Thói quen làm nên sáng tạo Khám phá tiềm năng của bản thân từ những thói quen hằng ngày
द्वारा: Tharp, Twyla
प्रकाशित: (2018)

Internet Vạn Vật (IoT) : Chuyển đổi số hay là chết = Internet of things : digitize or die
द्वारा: Windpassinger, Nicolas
प्रकाशित: (2020)

Con đường tăng trưởng thương hiệu - Khám phá Sự thật đằng sau các chương trình quảng cáo, khuyến mại và khách hàng thân thiết
द्वारा: Sharp, Byron
प्रकाशित: (2023)

Thời đại AI và tương lai loài người chúng ta
द्वारा: Kissinger, Herry A.
प्रकाशित: (2023)

10 viễn cảnh cho tương lai AI 2041
द्वारा: Lee, Kai-Fu
प्रकाशित: (2023)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
द्वारा: Ariely, Dan
प्रकाशित: (2012)

Bùng nổ mạng lưới kinh doanh đa chiều
द्वारा: Slim, Pamela
प्रकाशित: (2023)

Khám phá bí mật ChatGPT và AI đỉnh cao
द्वारा: Nguyễn Minh Toàn
प्रकाशित: (2023)

Ứng dụng Big data trong kinh doanh Công nghệ then chốt của kỷ nguyên số đang mở ra những cơ hội vàng cho doanh nghiệp như thế nào
द्वारा: Schmarzo, Bill
प्रकाशित: (2020)

Internet of Things : Các vấn đề hiện nay
द्वारा: Nguyễn Tấn Huynh
प्रकाशित: (2020)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên Internet
द्वारा: Ries, Al
प्रकाशित: (2023)