Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

Nội dung sách trình bày những kiến thức cơ bản về tiếp thị và những thay đổi trong tiếp thị từ truyền thống sang công nghệ số: những xu hướng cơ bản định hình tiếp thị, những mô hình mới cho tiếp thị trong nền kinh tế số, các chiến t...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Kotler, Philip
Údair Eile:	Setiawan, Iwan, Kartajaya, Hermawan, Nguyễn Khoa Hồng Thành (Dịch), Nguyễn Quỳnh Như (Dịch), Hoàng Thuỳ Minh Anh (Dịch)
Formáid:	Leabhar
Teanga:	Vietnamese
Foilsithe:	Tp. Hồ Chí Minh Nxb. Trẻ 2023
Ábhair:	Quản trị kinh doanh
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


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245	1	0	\|a Tiếp thị 4.0 : \|b Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital \|c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; Nguyễn Khoa Hồng Thành... (Dịch)
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653			\|a Quản trị kinh doanh
700	1		\|a Setiawan, Iwan
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980			\|a Thư viện Trường Đại học Nam Cần Thơ

Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

Míreanna Comhchosúla