Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

Nội dung sách trình bày những kiến thức cơ bản về tiếp thị và những thay đổi trong tiếp thị từ truyền thống sang công nghệ số: những xu hướng cơ bản định hình tiếp thị, những mô hình mới cho tiếp thị trong nền kinh tế số, các chiến t...

Deskribapen osoa

Gorde:

Xehetasun bibliografikoak
Egile nagusia:	Kotler, Philip
Beste egile batzuk:	Setiawan, Iwan, Kartajaya, Hermawan, Nguyễn Khoa Hồng Thành (Dịch), Nguyễn Quỳnh Như (Dịch), Hoàng Thuỳ Minh Anh (Dịch)
Formatua:	Liburua
Hizkuntza:	Vietnamese
Argitaratua:	Tp. Hồ Chí Minh Nxb. Trẻ 2023
Gaiak:	Quản trị kinh doanh
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ


LEADER	02203nam a22003017a 4500
001	NCT_4_016849
008	250116b xxu\|\|\|\|\| \|\|\|\| 00\| 0 vie d
999			\|c 8807 \|d 8807
020			\|a 9786041224704 \|c 115000
082	0	4	\|2 23rd ed. \|a 658.8 \|b K87
100	1		\|a Kotler, Philip
245	1	0	\|a Tiếp thị 4.0 : \|b Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital \|c Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; Nguyễn Khoa Hồng Thành... (Dịch)
260			\|a Tp. Hồ Chí Minh \|b Nxb. Trẻ \|c 2023
300			\|a 262 tr. \|b Minh hoạ \|c 21 cm
520	3		\|a Nội dung sách trình bày những kiến thức cơ bản về tiếp thị và những thay đổi trong tiếp thị từ truyền thống sang công nghệ số: những xu hướng cơ bản định hình tiếp thị, những mô hình mới cho tiếp thị trong nền kinh tế số, các chiến thuật tiếp thị áp dụng trong nền kinh tế số.
653			\|a Quản trị kinh doanh
700	1		\|a Setiawan, Iwan
700	1		\|a Kartajaya, Hermawan
700	1		\|a Nguyễn Khoa Hồng Thành \|e Dịch
700	1		\|a Nguyễn Quỳnh Như \|e Dịch
700	1		\|a Hoàng Thuỳ Minh Anh \|e Dịch
942			\|2 ddc \|c BK
952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_800000000000000_K87 \|7 0 \|9 30296 \|a 000001 \|b 000001 \|d 2025-01-21 \|o 658.8 K87 \|p MD.23385 \|r 2025-01-21 \|v 115000.00 \|w 2025-01-21 \|y BK
952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_800000000000000_K87 \|7 0 \|9 30297 \|a 000001 \|b 000001 \|d 2025-01-21 \|o 658.8 K87 \|p MD.23386 \|r 2025-01-21 \|v 115000.00 \|w 2025-01-21 \|y BK
952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_800000000000000_K87 \|7 0 \|9 30298 \|a 000001 \|b 000001 \|d 2025-01-21 \|l 1 \|o 658.8 K87 \|p MD.23387 \|r 2025-10-14 \|s 2025-10-07 \|v 115000.00 \|w 2025-01-21 \|y BK
952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_800000000000000_K87 \|7 0 \|9 30299 \|a 000001 \|b 000001 \|d 2025-01-21 \|l 2 \|o 658.8 K87 \|p MD.23388 \|r 2025-11-11 \|s 2025-11-01 \|v 115000.00 \|w 2025-01-21 \|y BK
952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_800000000000000_K87 \|7 0 \|9 30300 \|a 000001 \|b 000001 \|d 2025-01-21 \|o 658.8 K87 \|p MD.23389 \|r 2025-01-21 \|v 115000.00 \|w 2025-01-21 \|y BK
980			\|a Thư viện Trường Đại học Nam Cần Thơ

Tiếp thị 4.0 : Dịch chuyển từ Truyền thống sang Công nghệ số = Marketing 4.0 : Moving from traditional to digital

Antzeko izenburuak