Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
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| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | Vietnamese |
| Baskı/Yayın Bilgisi: |
Hoboken, NJ
Pearson
2024
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| Edisyon: | 8th ed. |
| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Özet: | This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. |
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| Fiziksel Özellikler: | xxvi, 638 p. ill. 27 cm |
| Bibliyografya: | Includes bibliographical references and index |
| ISBN: | 9781292725833 |