Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
Đã lưu trong:
| 主要作者: | |
|---|---|
| 其他作者: | , |
| 格式: | 图书 |
| 语言: | Vietnamese |
| 出版: |
Hoboken, NJ
Pearson
2024
|
| 版: | 8th ed. |
| 主题: | |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| 总结: | This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. |
|---|---|
| 实物描述: | xxvi, 638 p. ill. 27 cm |
| 参考书目: | Includes bibliographical references and index |
| ISBN: | 9781292725833 |