Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
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| Hlavní autor: | |
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| Další autoři: | , |
| Médium: | Kniha |
| Jazyk: | Vietnamese |
| Vydáno: |
Hoboken, NJ
Pearson
2024
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| Vydání: | 8th ed. |
| Témata: | |
| Tagy: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Shrnutí: | This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. |
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| Fyzický popis: | xxvi, 638 p. ill. 27 cm |
| Bibliografie: | Includes bibliographical references and index |
| ISBN: | 9781292725833 |