Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | , |
| Format: | Llibre |
| Idioma: | Vietnamese |
| Publicat: |
Hoboken, NJ
Pearson
2024
|
| Edició: | 8th ed. |
| Matèries: | |
| Etiquetes: |
Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| Sumari: | This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. |
|---|---|
| Descripció física: | xxvi, 638 p. ill. 27 cm |
| Bibliografia: | Includes bibliographical references and index |
| ISBN: | 9781292725833 |