Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
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| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Vietnamese |
| Publicado: |
Hoboken, NJ
Pearson
2024
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| Edición: | 8th ed. |
| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Sumario: | This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. |
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| Descripción Física: | xxvi, 638 p. ill. 27 cm |
| Bibliografía: | Includes bibliographical references and index |
| ISBN: | 9781292725833 |