Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| التنسيق: | كتاب |
| اللغة: | Vietnamese |
| منشور في: |
Hoboken, NJ
Pearson
2024
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| الطبعة: | 8th ed. |
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| الملخص: | This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. |
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| وصف مادي: | xxvi, 638 p. ill. 27 cm |
| بيبلوغرافيا: | Includes bibliographical references and index |
| ردمك: | 9781292725833 |