Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
Shranjeno v:
| Glavni avtor: | Chaffey, Dave |
|---|---|
| Drugi avtorji: | Arturi, Tanya, Edmundson-Bird, David |
| Format: | Knjiga |
| Jezik: | Vietnamese |
| Izdano: |
Hoboken, NJ
Pearson
2024
|
| Izdaja: | 8th ed. |
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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