Digital business and e-commerce management
This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...
Gespeichert in:
| 1. Verfasser: | Chaffey, Dave |
|---|---|
| Weitere Verfasser: | Arturi, Tanya, Edmundson-Bird, David |
| Format: | Buch |
| Sprache: | Vietnamese |
| Veröffentlicht: |
Hoboken, NJ
Pearson
2024
|
| Ausgabe: | 8th ed. |
| Schlagworte: | |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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