Digital business and e-commerce management

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Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

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Bibliographic Details
Main Author:	Chaffey, Dave
Other Authors:	Arturi, Tanya, Edmundson-Bird, David
Format:	Book
Language:	Vietnamese
Published:	Hoboken, NJ Pearson 2024
Edition:	8th ed.
Subjects:	Truyền thông đa phương tiện
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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