Digital business and e-commerce management

Mã QR

Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

Fuld beskrivelse

Đã lưu trong:

Bibliografiske detaljer
Hovedforfatter:	Chaffey, Dave
Andre forfattere:	Arturi, Tanya, Edmundson-Bird, David
Format:	Bog
Sprog:	Vietnamese
Udgivet:	Hoboken, NJ Pearson 2024
Udgivelse:	8th ed.
Fag:	Truyền thông đa phương tiện
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Lignende værker

E-commerce 2023-2024: Business. Technology. Society.
af: Laudon, Kenneth C.
Udgivet: (2024)

Digital business and E-commerce management : strategy, implementation and practice
af: Chaffey, Dave
Udgivet: (2015)

Digital Business and E-Commerce management: Strategy, Implementation and Practice
af: Dave, Chaffey
Udgivet: (2021)

E-Business and E Commerce management :
af: Dave, Chaffey
Udgivet: (2011)

Digital Business and E-Commerce Management (Seventh Edition)
af: Dave, Chaffey, et al.
Udgivet: (2024)

E-Business and E-Commerce Management: Strategy, Implementation and Practice
af: Dave, Chaffey
Udgivet: (2021)

Digital business transformation : How established companies sustain competitive advantage from now to next
af: Vaz, Nigel
Udgivet: (2021)

E-Business and E-Commerce Management: Strategy, Implementation and Practice (Fourth Edition)
af: Dave, Chaffey
Udgivet: (2023)

M-Commerce: Experiencing the Phygital Retail
af: Duhan, Punita
Udgivet: (2019)

Digital operating model: The future of business
af: Sinha, Rajesh
Udgivet: (2022)

Digital (R)evolution: Strategies to Accelerate Business Transformation
af: Aguiar, Yuri B.
Udgivet: (2020)

Media industries in the digital age : How media businesses work today
af: Lotz, Amanda D.
Udgivet: (2025)

Dynamic digital marketing : Master the world of online and social media marketing to grow your business
af: McGruer, Dawn
Udgivet: (2020)

Digital marketing fundamentals : OMCP's official guide to OMCA certification
af: Jarboe, Greg
Udgivet: (2023)

Digtial Business and E-Commerce Management Strategy, Implementation and Practice Strategy, Implementation and Practice (6th Edition)
af: Dave, Chaffey
Udgivet: (2025)

Digital marketing cho doanh nghiệp nhỏ
af: Swartz, Avery
Udgivet: (2022)

Digital marketing cho nhà quản lý Tiếp thị tinh gọn để kinh doanh hiệu quả: 15 năm "đốt tiền" và bài học rút ra
af: Quân Võ
Udgivet: (2023)

Digital marketing - Từ chiến lược đến thực thi Nền tảng thành công cho chiến dịch Marketing thời đại số : Phiên bản cập nhật mới nhất
Udgivet: (2024)

Kinh doanh trong thời đại 4.0 = Driving digital strategy : A guide to reimagining your business
af: Gupta, Sunil
Udgivet: (2021)

Những đế chế công nghệ số 25 ý tưởng độc đáo dẫn đến những đế chế công nghệ số thành công = How they started digital : How 25 good ideas became spectacular digital business
af: Lester, David
Udgivet: (2020)

E-business & e-commerce for managers
af: Deitel, Harvey M.
Udgivet: (2000)

E-business & e-commerce for managers
af: Deitel, Harvey M.
Udgivet: (2000)

Internet Vạn Vật (IoT) : Chuyển đổi số hay là chết = Internet of things : digitize or die
af: Windpassinger, Nicolas
Udgivet: (2020)

Nền tảng công nghệ : Hướng đi mới dành cho doanh nghiệp trong thời đại 4.0 = Chasing digital : A playbook for the new economy
af: Stevens, Anthony
Udgivet: (2019)

Small business e-commerce management
af: Chaston, Ian
Udgivet: (2004)

Digital media : European Workshop on Image Analysis for Multimedia Interactive Services : Queen Mary, University of London, 9-11 April, 2003
Udgivet: (2004)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
Udgivet: (2024)

Để bao bì truyền tải thông điệp marketing Bí kíp tăng lợi thế cạnh tranh cho sản phẩm thương mại
af: Ambrose, Gavin
Udgivet: (2024)

Game challenge - Thách thức khả năng vận dụng linh hoạt kiến thức Phụ bản đặc biệt dành cho độc giả Rio Book
af: Ambrose, Gavin
Udgivet: (2024)

Khởi đầu kinh doanh theo mạng = Network marketing : Bí quyết thành công trong năm đầu tiên
af: Yarnell, Mark
Udgivet: (2024)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
af: Ariely, Dan
Udgivet: (2024)

AI - Trí tuệ nhân tạo : 101 điều cần biết về tương lai
af: Rouhiainen, Lasse
Udgivet: (2024)

Marketing bán lẻ đa kênh : 9 bí quyết tiếp thị tinh gọn tạo ngay dòng tiền
af: Nguyễn Quốc Trung
Udgivet: (2024)

Nguyên lý marketing = Principles of marketing
af: Kotler, Philip
Udgivet: (2024)

ChatGPT : Ứng dụng trí tuệ nhân tạo trong công việc
af: Tsipursky, Gleb
Udgivet: (2024)

Những đòn tâm lý trong thuyết phục: 7 "vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng
af: Cialdini, Robert B.
Udgivet: (2024)

Định vị: Cuộc chiến giành tâm trí khách hàng
af: Ries, Al
Udgivet: (2024)

Kế hoạch marketing trên một-trang-giấy = The 1-page marketing plan : Những chỉ dẫn dễ hiểu nhất cho một kế hoạch marketing thông minh
af: Dil, Allan
Udgivet: (2024)

Quảng cáo không nói láo Sự thật về quảng cáo dưới góc nhìn khoa học, toàn diện và thực tiễn
af: Hồ Công Hoài Phương
Udgivet: (2024)

Kiếm tiền cùng Chatgpt : Vào nghề chatgpt chỉ trong 5 giờ học
Udgivet: (2024)