Digital business and e-commerce management

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Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

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Détails bibliographiques
Auteur principal:	Chaffey, Dave
Autres auteurs:	Arturi, Tanya, Edmundson-Bird, David
Format:	Livre
Langue:	Vietnamese
Publié:	Hoboken, NJ Pearson 2024
Édition:	8th ed.
Sujets:	Truyền thông đa phương tiện
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

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