Digital business and e-commerce management

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Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

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Bibliografiset tiedot
Päätekijä:	Chaffey, Dave
Muut tekijät:	Arturi, Tanya, Edmundson-Bird, David
Aineistotyyppi:	Kirja
Kieli:	Vietnamese
Julkaistu:	Hoboken, NJ Pearson 2024
Painos:	8th ed.
Aiheet:	Truyền thông đa phương tiện
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Thư viện Trường Đại học Nam Cần Thơ

Samankaltaisia teoksia

E-commerce 2023-2024: Business. Technology. Society.
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Julkaistu: (2024)

Digital business and E-commerce management : strategy, implementation and practice
Tekijä: Chaffey, Dave
Julkaistu: (2015)

Digital Business and E-Commerce management: Strategy, Implementation and Practice
Tekijä: Dave, Chaffey
Julkaistu: (2021)

E-Business and E Commerce management :
Tekijä: Dave, Chaffey
Julkaistu: (2011)

Digital Business and E-Commerce Management (Seventh Edition)
Tekijä: Dave, Chaffey, et al.
Julkaistu: (2024)

E-Business and E-Commerce Management: Strategy, Implementation and Practice
Tekijä: Dave, Chaffey
Julkaistu: (2021)

Digital business transformation : How established companies sustain competitive advantage from now to next
Tekijä: Vaz, Nigel
Julkaistu: (2021)

E-Business and E-Commerce Management: Strategy, Implementation and Practice (Fourth Edition)
Tekijä: Dave, Chaffey
Julkaistu: (2023)

M-Commerce: Experiencing the Phygital Retail
Tekijä: Duhan, Punita
Julkaistu: (2019)

Digital operating model: The future of business
Tekijä: Sinha, Rajesh
Julkaistu: (2022)

Digital (R)evolution: Strategies to Accelerate Business Transformation
Tekijä: Aguiar, Yuri B.
Julkaistu: (2020)

Media industries in the digital age : How media businesses work today
Tekijä: Lotz, Amanda D.
Julkaistu: (2025)

Dynamic digital marketing : Master the world of online and social media marketing to grow your business
Tekijä: McGruer, Dawn
Julkaistu: (2020)

Digital marketing fundamentals : OMCP's official guide to OMCA certification
Tekijä: Jarboe, Greg
Julkaistu: (2023)

Digtial Business and E-Commerce Management Strategy, Implementation and Practice Strategy, Implementation and Practice (6th Edition)
Tekijä: Dave, Chaffey
Julkaistu: (2025)

Digital marketing cho doanh nghiệp nhỏ
Tekijä: Swartz, Avery
Julkaistu: (2022)

Digital marketing cho nhà quản lý Tiếp thị tinh gọn để kinh doanh hiệu quả: 15 năm "đốt tiền" và bài học rút ra
Tekijä: Quân Võ
Julkaistu: (2023)

Digital marketing - Từ chiến lược đến thực thi Nền tảng thành công cho chiến dịch Marketing thời đại số : Phiên bản cập nhật mới nhất
Julkaistu: (2024)

Kinh doanh trong thời đại 4.0 = Driving digital strategy : A guide to reimagining your business
Tekijä: Gupta, Sunil
Julkaistu: (2021)

Những đế chế công nghệ số 25 ý tưởng độc đáo dẫn đến những đế chế công nghệ số thành công = How they started digital : How 25 good ideas became spectacular digital business
Tekijä: Lester, David
Julkaistu: (2020)

E-business & e-commerce for managers
Tekijä: Deitel, Harvey M.
Julkaistu: (2000)

E-business & e-commerce for managers
Tekijä: Deitel, Harvey M.
Julkaistu: (2000)

Internet Vạn Vật (IoT) : Chuyển đổi số hay là chết = Internet of things : digitize or die
Tekijä: Windpassinger, Nicolas
Julkaistu: (2020)

Nền tảng công nghệ : Hướng đi mới dành cho doanh nghiệp trong thời đại 4.0 = Chasing digital : A playbook for the new economy
Tekijä: Stevens, Anthony
Julkaistu: (2019)

Small business e-commerce management
Tekijä: Chaston, Ian
Julkaistu: (2004)

Digital media : European Workshop on Image Analysis for Multimedia Interactive Services : Queen Mary, University of London, 9-11 April, 2003
Julkaistu: (2004)

Nhận diện thương hiệu - Những điểm chạm thị giác : Bí kíp quản trị hệ thống nhận diện thương hiệu
Julkaistu: (2024)

Để bao bì truyền tải thông điệp marketing Bí kíp tăng lợi thế cạnh tranh cho sản phẩm thương mại
Tekijä: Ambrose, Gavin
Julkaistu: (2024)

Game challenge - Thách thức khả năng vận dụng linh hoạt kiến thức Phụ bản đặc biệt dành cho độc giả Rio Book
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Julkaistu: (2024)

Khởi đầu kinh doanh theo mạng = Network marketing : Bí quyết thành công trong năm đầu tiên
Tekijä: Yarnell, Mark
Julkaistu: (2024)

Phi lý trí = Predictably irrational : Khám phá những động lực vô hình ẩn sau các quyết định của con người
Tekijä: Ariely, Dan
Julkaistu: (2024)

AI - Trí tuệ nhân tạo : 101 điều cần biết về tương lai
Tekijä: Rouhiainen, Lasse
Julkaistu: (2024)

Marketing bán lẻ đa kênh : 9 bí quyết tiếp thị tinh gọn tạo ngay dòng tiền
Tekijä: Nguyễn Quốc Trung
Julkaistu: (2024)

Nguyên lý marketing = Principles of marketing
Tekijä: Kotler, Philip
Julkaistu: (2024)

ChatGPT : Ứng dụng trí tuệ nhân tạo trong công việc
Tekijä: Tsipursky, Gleb
Julkaistu: (2024)

Những đòn tâm lý trong thuyết phục: 7 "vũ khí" gây ảnh hưởng hiệu quả được các chuyên gia thuyết phục hàng đầu sử dụng
Tekijä: Cialdini, Robert B.
Julkaistu: (2024)

Định vị: Cuộc chiến giành tâm trí khách hàng
Tekijä: Ries, Al
Julkaistu: (2024)

Kế hoạch marketing trên một-trang-giấy = The 1-page marketing plan : Những chỉ dẫn dễ hiểu nhất cho một kế hoạch marketing thông minh
Tekijä: Dil, Allan
Julkaistu: (2024)

Quảng cáo không nói láo Sự thật về quảng cáo dưới góc nhìn khoa học, toàn diện và thực tiễn
Tekijä: Hồ Công Hoài Phương
Julkaistu: (2024)

Kiếm tiền cùng Chatgpt : Vào nghề chatgpt chỉ trong 5 giờ học
Julkaistu: (2024)