Digital business and e-commerce management

Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

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Detalles Bibliográficos
Autor principal: Chaffey, Dave
Otros Autores: Arturi, Tanya, Edmundson-Bird, David
Formato: Libro
Lenguaje:Vietnamese
Publicado: Hoboken, NJ Pearson 2024
Edición:8th ed.
Materias:
Truyền thông đa phương tiện
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ
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245 1 0 |a Digital business and e-commerce management  |c Dave Chaffey, Tanya Arturi, David Edmundson-Bird 
250 |a 8th ed. 
260 |a Hoboken, NJ  |b Pearson  |c 2024 
300 |a xxvi, 638 p.  |b ill.  |c 27 cm 
504 |a Includes bibliographical references and index 
520 3 |a This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essential resource for understanding how to succeed in today's digital economy. 
653 |a Truyền thông đa phương tiện 
700 1 |a Arturi, Tanya 
700 1 |a Edmundson-Bird, David  
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