Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

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Detalles Bibliográficos
Autor principal: Chaffey, Dave
Otros Autores: Arturi, Tanya, Edmundson-Bird, David
Formato: Libro
Lenguaje:Vietnamese
Publicado: Hoboken, NJ Pearson 2024
Edición:8th ed.
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