Digital business and e-commerce management

This book offers a comprehensive guide to managing digital business and e-commerce. It covers key strategies for digital transformation, online marketing, customer engagement, and technology use in business. With real-world case studies and updated content on AI and digital platforms, it is an essen...

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Auteur principal: Chaffey, Dave
Autres auteurs: Arturi, Tanya, Edmundson-Bird, David
Format: Livre
Langue:Vietnamese
Publié: Hoboken, NJ Pearson 2024
Édition:8th ed.
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ