M-Commerce: Experiencing the Phygital Retail

This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...

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Hlavní autor: Duhan, Punita
Médium: Kniha
Jazyk:Vietnamese
Vydáno: U.S Apple Academic Press 2019
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Thư viện lưu trữ: Thư viện Trường Đại học Nam Cần Thơ