M-Commerce: Experiencing the Phygital Retail
This book provides a comprehensive overview of the development of mobile commerce (m-commerce) and the convergence between traditional retail and digital retail - known as "phygital retail." The content includes empirical analyses and research reviews on various aspects of m-commerce, cove...
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| Format: | Book |
| Language: | Vietnamese |
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U.S
Apple Academic Press
2019
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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