Basic marketing research : Using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.
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| Format: | Book |
| Language: | Vietnamese |
| Published: |
New Jersey
Pearson Education
2012
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| Edition: | 3rd ed. |
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| Institutions: | Thư viện Trường Đại học Nam Cần Thơ |
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