Basic marketing research : Using Microsoft Excel data analysis

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Basic marketing research : Using Microsoft Excel data analysis

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.

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Bibliographic Details
Main Author:	Burns, Alvin C.
Other Authors:	Bush, Ronald F.
Format:	Book
Language:	Vietnamese
Published:	New Jersey Pearson Education 2012
Edition:	3rd ed.
Subjects:	Quan hệ công chúng
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Thư viện Trường Đại học Nam Cần Thơ

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