Basic marketing research : Using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.
Đã lưu trong:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | 圖書 |
| 語言: | Vietnamese |
| 出版: |
New Jersey
Pearson Education
2012
|
| 版: | 3rd ed. |
| 主題: | |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| 總結: | Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. |
|---|---|
| Item Description: | Includes index |
| 實物描述: | 413 p. ill. 25cm |
| ISBN: | 9780132598965 |