Basic marketing research : Using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.
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| Format: | Bog |
| Sprog: | Vietnamese |
| Udgivet: |
New Jersey
Pearson Education
2012
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| Udgivelse: | 3rd ed. |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
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| Summary: | Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. |
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| Emne beskrivelse: | Includes index |
| Fysisk beskrivelse: | 413 p. ill. 25cm |
| ISBN: | 9780132598965 |