Basic marketing research : Using Microsoft Excel data analysis
Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | Vietnamese |
| יצא לאור: |
New Jersey
Pearson Education
2012
|
| מהדורה: | 3rd ed. |
| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
| Thư viện lưu trữ: | Thư viện Trường Đại học Nam Cần Thơ |
|---|
| סיכום: | Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. |
|---|---|
| תאור פריט: | Includes index |
| תיאור פיזי: | 413 p. ill. 25cm |
| ISBN: | 9780132598965 |