Quản trị thương hiệu

Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi c...

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Bibliographic Details
Main Author:	Nicolino, Patricia F
Other Authors:	Nguyễn, Minh Khôi
Format:	Book
Language:	Undetermined
Published:	H. Lao động - Xã hội 2009
Subjects:	Quản lý tiếp thị; Quản trị thương hiệu
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi của thương hiệu, cách thức tìm chiến lược Internet cho thương hiệu,...
Physical Description:	430 tr.

Quản trị thương hiệu

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