Quản trị thương hiệu

Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi c...

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Détails bibliographiques
Auteur principal:	Nicolino, Patricia F
Autres auteurs:	Nguyễn, Minh Khôi
Format:	Livre
Langue:	Undetermined
Publié:	H. Lao động - Xã hội 2009
Sujets:	Quản lý tiếp thị; Quản trị thương hiệu
Accès en ligne:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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001	TDMU_18525
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082			\|a 658.8
090			\|b N302
100			\|a Nicolino, Patricia F
245		0	\|a Quản trị thương hiệu
245		0	\|c Patricia F. Nicolino; Nguyễn Minh Khôi (dịch); Phương Hà (hiệu đính)
260			\|a H.
260			\|b Lao động - Xã hội
260			\|c 2009
300			\|a 430 tr.
520			\|a Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi của thương hiệu, cách thức tìm chiến lược Internet cho thương hiệu,...
650			\|a Quản lý tiếp thị; Quản trị thương hiệu
700			\|a Nguyễn, Minh Khôi
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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