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Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi c...

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Bibliografische gegevens
Hoofdauteur:	Nicolino, Patricia F
Andere auteurs:	Nguyễn, Minh Khôi
Formaat:	Boek
Taal:	Undetermined
Gepubliceerd in:	H. Lao động - Xã hội 2009
Onderwerpen:	Quản lý tiếp thị; Quản trị thương hiệu
Online toegang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


LEADER	01218nam a2200217Ia 4500
001	TDMU_18525
008	210410s9999 xx 000 0 und d
082			\|a 658.8
090			\|b N302
100			\|a Nicolino, Patricia F
245		0	\|a Quản trị thương hiệu
245		0	\|c Patricia F. Nicolino; Nguyễn Minh Khôi (dịch); Phương Hà (hiệu đính)
260			\|a H.
260			\|b Lao động - Xã hội
260			\|c 2009
300			\|a 430 tr.
520			\|a Danh mục thuật ngữ tr.424-429; TM tài liệu của tác giả tr.4; Trình bày khái niệm về thương hiệu, quản trị thương hiệu, lược sử phát triển của nó; cách phân tích thị trường mục tiêu, cách thiết lập sứ mệnh, tầm nhìn và giá trị cốt lõi của thương hiệu, cách thức tìm chiến lược Internet cho thương hiệu,...
650			\|a Quản lý tiếp thị; Quản trị thương hiệu
700			\|a Nguyễn, Minh Khôi
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=18525
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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