Kotler bàn về tiếp thị

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Kotler bàn về tiếp thị Làm thế nào để tạo lập, giành được và thống lĩnh thị trường

Nội dung gồm 4 phần: Tiếp thị chiến lược; Tiếp thị chiến thuật; Quản trị tiếp thị; Tiếp thị trong giai đoạn chuyển tiếp

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Bibliografiset tiedot
Päätekijä:	Kotler, Philip
Muut tekijät:	Vũ, Tiến Phúc
Aineistotyyppi:	Kirja
Kieli:	Undetermined
Julkaistu:	Tp. Hồ Chí Minh Trẻ 2013
Aiheet:	Quản lý tiếp thị
Linkit:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22331
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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008	210410s9999 xx 000 0 und d
082			\|a 658.8
090			\|b K435
100			\|a Kotler, Philip
245		0	\|a Kotler bàn về tiếp thị
245		0	\|b Làm thế nào để tạo lập, giành được và thống lĩnh thị trường
245		0	\|c Philip Kotler; Vũ Tiến Phúc dịch
260			\|a Tp. Hồ Chí Minh
260			\|b Trẻ
260			\|c 2013
300			\|a 431tr.
520			\|a Nội dung gồm 4 phần: Tiếp thị chiến lược; Tiếp thị chiến thuật; Quản trị tiếp thị; Tiếp thị trong giai đoạn chuyển tiếp
650			\|a Quản lý tiếp thị
700			\|a Vũ, Tiến Phúc
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22331
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một