Kotler bàn về tiếp thị

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Kotler bàn về tiếp thị Làm thế nào để tạo lập, giành được và thống lĩnh thị trường

Nội dung gồm 4 phần: Tiếp thị chiến lược; Tiếp thị chiến thuật; Quản trị tiếp thị; Tiếp thị trong giai đoạn chuyển tiếp

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Bibliografske podrobnosti
Glavni avtor:	Kotler, Philip
Drugi avtorji:	Vũ, Tiến Phúc
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Tp. Hồ Chí Minh Trẻ 2013
Teme:	Quản lý tiếp thị
Online dostop:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22331
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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245		0	\|a Kotler bàn về tiếp thị
245		0	\|b Làm thế nào để tạo lập, giành được và thống lĩnh thị trường
245		0	\|c Philip Kotler; Vũ Tiến Phúc dịch
260			\|a Tp. Hồ Chí Minh
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520			\|a Nội dung gồm 4 phần: Tiếp thị chiến lược; Tiếp thị chiến thuật; Quản trị tiếp thị; Tiếp thị trong giai đoạn chuyển tiếp
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980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một