How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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Đã lưu trong:

Sonraí Bibleagrafaíochta
Príomhúdar:	Holt, Douglas B
Údair Eile:	Nguyễn, Trang
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	H. Lao động - Xã hội 2014
Ábhair:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Rochtain Ar Líne:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Idirlíon

http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693

How brands become icons: The principles of cultural branding

Idirlíon

Míreanna Comhchosúla