How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Holt, Douglas B
Awduron Eraill:	Nguyễn, Trang
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	H. Lao động - Xã hội 2014
Pynciau:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Rhyngrwyd

http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693

How brands become icons: The principles of cultural branding

Rhyngrwyd

Eitemau Tebyg