How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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Detalles Bibliográficos
Autor principal:	Holt, Douglas B
Otros Autores:	Nguyễn, Trang
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	H. Lao động - Xã hội 2014
Materias:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Acceso en línea:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693

How brands become icons: The principles of cultural branding

Internet

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