How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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書目詳細資料
主要作者:	Holt, Douglas B
其他作者:	Nguyễn, Trang
格式:	圖書
語言:	Undetermined
出版:	H. Lao động - Xã hội 2014
主題:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
在線閱讀:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693

How brands become icons: The principles of cultural branding

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