How brands become icons: The principles of cultural branding

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How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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Dades bibliogràfiques
Autor principal:	Holt, Douglas B
Altres autors:	Nguyễn, Trang
Format:	Llibre
Idioma:	Undetermined
Publicat:	H. Lao động - Xã hội 2014
Matèries:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Accés en línia:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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