How brands become icons: The principles of cultural branding

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How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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Bibliografiske detaljer
Hovedforfatter:	Holt, Douglas B
Andre forfattere:	Nguyễn, Trang
Format:	Bog
Sprog:	Undetermined
Udgivet:	H. Lao động - Xã hội 2014
Fag:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Online adgang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Lignende værker

Basics of Branding
af: Gronlund, Jay
Udgivet: (2013)

Brands and branding
af: Brown, Stephen
Udgivet: (2016)

Building a story brand
af: Miller, Donald
Udgivet: (2018)

Brand admiration :
af: Park, C. Whan
Udgivet: (2016)

SPIKE your brand ROI :
af: Cehrs, Adele
Udgivet: (2015)

Strategic brand management
af: Keller, Kevin Lane
Udgivet: (2013)

Sell the brand first : How to sell your brand and create lasting customer loyalty
af: Stiff, Dan
Udgivet: (2006)

Branding for dummies /
af: Chiaravalle, Bill.
Udgivet: (2019)

Sell the brand first :
af: Stiff, Dan
Udgivet: (2006)

Strategic brand management
af: Martin, Brice
Udgivet: (2018)

Transforming your business into a brand :
af: Tai, Jacky
Udgivet: (2007)

Strategic brand management : Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2013)

Nhân tố Ghosn
af: Rivas-Micoud, Miguel
Udgivet: (2008)

Lãnh đạo đích thực Những bí quyết thành công bền vững
af: Bill, George
Udgivet: (2013)

Branding 4.0
af: Kotler, Philip
Udgivet: (2017)

Quản trị thương hiệu
af: Nicolino, Patricia F
Udgivet: (2009)

Quản trị thương hiệu
af: Phạm, Thị Lan Hương
Udgivet: (2014)

Quản trị thương hiệu
af: Lê, Đăng Lăng
Udgivet: (2013)

Đánh lửa cho thương hiệu Brand
af: Cahill, Jonathan
Udgivet: (2011)

Branding 4.0
af: Isarabhkdee, Piyachart
Udgivet: (2017)

Cẩm nang cho các nhà lãnh đạo
af: Zenger, John H
Udgivet: (2008)

Tổ chức công việc hiệu quả
af: Zeigler, Ken
Udgivet: (2008)

Làm thế nào để trở thành nhà quản lý giỏi
af: Cook, Marshall J
Udgivet: (2008)

Cẩm nang dành cho nhà quản lý mới
af: Stettner, Morey
Udgivet: (2008)

Product and brand management
af: Slone, Daniel
Udgivet: (2019)

Ai sẽ lãnh đạo Microsoft ? /

Xây dựng chỉ số RBI - ROLE OF BRAND INDEX trong định giá thương hiệu công ty Bảo hiểm
af: TS. Hồ Thủy, Tiên
Udgivet: (2014)

Hãy là nhà lãnh đạo biết truyền động lực
af: Eims, Leroy
Udgivet: (2014)

Know-How - 8 kỹ năng của người thành công /
af: Charan, Ram.
Udgivet: (2008)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet
af: Ries, Al
Udgivet: (2018)

Cẩm nang quản lý, kỹ năng ra quyết định
af: Kim Phương
Udgivet: (2006)

Radical trust : How today’s great leaders convert people to partners
af: Healey, Joe
Udgivet: (2007)

Tứ thư lãnh đạo Thuật thông ngôn
Udgivet: (2015)

Tiếp thị 4.0
af: Kotler, Philip
Udgivet: (2017)

Lãnh đạo là phát triển tiềm năng của người cộng tác
af: Moyson, Roger
Udgivet: (2000)

Become the real deal :
af: Dieken, Connie
Udgivet: (2013)

Nguyên tắc Powell
af: Harari, Oren
Udgivet: (2008)

Living Brands :
af: Nadeau, Raymond
Udgivet: (2007)

Tại sao khách hàng không làm điều bạn muốn
af: Fournies, Ferdinand
Udgivet: (2008)

Bí quyết quản người
af: Văn Huân
Udgivet: (2018)