How brands become icons: The principles of cultural branding

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How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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Opis bibliograficzny
1. autor:	Holt, Douglas B
Kolejni autorzy:	Nguyễn, Trang
Format:	Książka
Język:	Undetermined
Wydane:	H. Lao động - Xã hội 2014
Hasła przedmiotowe:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Dostęp online:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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