How brands become icons: The principles of cultural branding

Nêu lên hành trình biến thương hiệu thành biểu tượng như xác định thị trường huyền thoại mục tiêu, tạo đòn bẫy cho thẩm quyền văn hóa và chính trị, quản lý lòng trung thành với thương hiệu như quản lý mạng lưới xã hội, xây dựng thương...

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Detaylı Bibliyografya
Yazar:	Holt, Douglas B
Diğer Yazarlar:	Nguyễn, Trang
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	H. Lao động - Xã hội 2014
Konular:	Quản trị thương hiệu; Lãnh đạo > Bí quyết; Khoa học quản lý; Quản lý tiếp thị
Online Erişim:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=22693
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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How brands become icons: The principles of cultural branding

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