Quản trị Marketing

Gồm 8 phần, trình bày các nội dung: Quản trị tiếp thị; Nắm bắt sự thấu hiểu tiếp thị; Kết nối với khách hàng; Xây dựng thương hiệu mạnh; Định hình các đề xuất thị trường; Tạo giá trị; Chuyển tải giá trị; Tạo ra tăng trưởng thành cô...

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Keller, Kevin Lane
Format:	Book
Language:	Undetermined
Published:	H. Lao động - Xã hội 2013
Subjects:	Marketing > Quản lý; Tiếp thị > Quản lý
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=25174
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Gồm 8 phần, trình bày các nội dung: Quản trị tiếp thị; Nắm bắt sự thấu hiểu tiếp thị; Kết nối với khách hàng; Xây dựng thương hiệu mạnh; Định hình các đề xuất thị trường; Tạo giá trị; Chuyển tải giá trị; Tạo ra tăng trưởng thành công trong dài hạn
Physical Description:	755tr.

Quản trị Marketing

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