Quản trị Marketing

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Quản trị Marketing

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Gồm 8 phần, trình bày các nội dung: Quản trị tiếp thị; Nắm bắt sự thấu hiểu tiếp thị; Kết nối với khách hàng; Xây dựng thương hiệu mạnh; Định hình các đề xuất thị trường; Tạo giá trị; Chuyển tải giá trị; Tạo ra tăng trưởng thành cô...

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Dades bibliogràfiques
Autor principal:	Kotler, Philip
Altres autors:	Keller, Kevin Lane
Format:	Llibre
Idioma:	Undetermined
Publicat:	H. Lao động - Xã hội 2013
Matèries:	Marketing > Quản lý; Tiếp thị > Quản lý
Accés en línia:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=25174
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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