Truyền thông marketing tích hợp

Tài liệu tham khảo trang cuối; Trình bày tổng quan về truyền thông marketing tích hợp, mô hình quá trình truyền thông, mô hình hoạch định truyền thông marketing tích hợp, các chiến lược phương tiện truyền thông, các công cụ truyền thông đại chú...

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Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Trần, Thị Thập
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	H. Thông tin và truyền thông 2015
Pynciau:	Truyền thông marketing; Truyền thông thương hiệu; Marketing tích hợp
Mynediad Ar-lein:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26288
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Crynodeb:	Tài liệu tham khảo trang cuối; Trình bày tổng quan về truyền thông marketing tích hợp, mô hình quá trình truyền thông, mô hình hoạch định truyền thông marketing tích hợp, các chiến lược phương tiện truyền thông, các công cụ truyền thông đại chúng và cá nhân, đánh giá hoạt động truyền thông, khía cạnh xã hội và pháp lý đối với hoạt động truyền thông
Disgrifiad Corfforoll:	256 tr.

Truyền thông marketing tích hợp

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