Truyền thông marketing tích hợp

Tài liệu tham khảo trang cuối; Trình bày tổng quan về truyền thông marketing tích hợp, mô hình quá trình truyền thông, mô hình hoạch định truyền thông marketing tích hợp, các chiến lược phương tiện truyền thông, các công cụ truyền thông đại chú...

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Bibliographic Details
Main Author:	Trần, Thị Thập
Format:	Book
Language:	Undetermined
Published:	H. Thông tin và truyền thông 2015
Subjects:	Truyền thông marketing; Truyền thông thương hiệu; Marketing tích hợp
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26288
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Truyền thông marketing tích hợp

by Trần, Thị Thập
Published 2015

Institutions: Trung tâm Thư viện - Trường Đại học Công nghiệp TP. Hồ Chí Minh

Truyền thông marketing tích hợp

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