Truyền thông marketing tích hợp

Tài liệu tham khảo trang cuối; Trình bày tổng quan về truyền thông marketing tích hợp, mô hình quá trình truyền thông, mô hình hoạch định truyền thông marketing tích hợp, các chiến lược phương tiện truyền thông, các công cụ truyền thông đại chú...

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Detaylı Bibliyografya
Yazar:	Trần, Thị Thập
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	H. Thông tin và truyền thông 2015
Konular:	Truyền thông marketing; Truyền thông thương hiệu; Marketing tích hợp
Online Erişim:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=26288
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Truyền thông marketing tích hợp

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