Marketing mối quan hệ và quản trị quan hệ khách hàng Lý thuyết và tình huống thực hành ứng dụng của các công ty Việt Nam

Tài liệu tham khảo trang cuối;

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Bibliographic Details
Main Author:	Lưu, Đan Thọ
Other Authors:	Lượng, Văn Quốc
Format:	Book
Language:	Undetermined
Published:	H. Tài chính 2016
Subjects:	Quan hệ khách hàng > Quản trị; CRM > Hoạch định chiến lược; Customer Relationship Management (CRM); Marketing mối quan hệ
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=27897
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Tài liệu tham khảo trang cuối;
Physical Description:	512 tr.

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