Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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Bibliografski detalji
Glavni autor:	Banks, Ivana Busljeta
Daljnji autori:	Pelsmacker, Patrick De
Format:	Knjiga
Jezik:	Undetermined
Izdano:	[?] Springer Gabler 2015
Teme:	Bussiness & Economics; Advertising > Research; Industrial management; Advertising & Promotion; Kinh doanh và kinh tế; Quảng cáo > Nghiên cứu; Quản lý công nghiệp; Quảng cáo và Khuyến mãi
Online pristup:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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Sažetak:	Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

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