Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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Bibliografiska uppgifter
Huvudupphovsman:	Banks, Ivana Busljeta
Övriga upphovsmän:	Pelsmacker, Patrick De
Materialtyp:	Bok
Språk:	Undetermined
Publicerad:	[?] Springer Gabler 2015
Ämnen:	Bussiness & Economics; Advertising > Research; Industrial management; Advertising & Promotion; Kinh doanh và kinh tế; Quảng cáo > Nghiên cứu; Quản lý công nghiệp; Quảng cáo và Khuyến mãi
Länkar:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Beskrivning
Sammanfattning:	Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

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