Advances in Advertising Research

Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Banks, Ivana Busljeta
Awduron Eraill: Pelsmacker, Patrick De
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: [?] Springer Gabler 2015
Pynciau:
Bussiness & Economics; Advertising > Research; Industrial management; Advertising & Promotion; Kinh doanh và kinh tế; Quảng cáo > Nghiên cứu; Quản lý công nghiệp; Quảng cáo và Khuyến mãi
Mynediad Ar-lein:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Disgrifiad
Crynodeb:Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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