Advances in Advertising Research

Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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Bibliographic Details
Main Author: Banks, Ivana Busljeta
Other Authors: Pelsmacker, Patrick De
Format: Book
Language:Undetermined
Published: [?] Springer Gabler 2015
Subjects:
Bussiness & Economics; Advertising > Research; Industrial management; Advertising & Promotion; Kinh doanh và kinh tế; Quảng cáo > Nghiên cứu; Quản lý công nghiệp; Quảng cáo và Khuyến mãi
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Description
Summary:Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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