Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Banks, Ivana Busljeta
अन्य लेखक: Pelsmacker, Patrick De
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: [?] Springer Gabler 2015
विषय:
ऑनलाइन पहुंच:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
विवरण
सारांश:Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC