Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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Dades bibliogràfiques
Autor principal: Banks, Ivana Busljeta
Altres autors: Pelsmacker, Patrick De
Format: Llibre
Idioma:Undetermined
Publicat: [?] Springer Gabler 2015
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Accés en línia:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
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