Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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Bibliographische Detailangaben
1. Verfasser: Banks, Ivana Busljeta
Weitere Verfasser: Pelsmacker, Patrick De
Format: Buch
Sprache:Undetermined
Veröffentlicht: [?] Springer Gabler 2015
Schlagworte:
Online Zugang:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
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