Advances in Advertising Research

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Advances in Advertising Research Extending the boundaries of advertising (Vol. V)

Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC

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Bibliografiske detaljer
Hovedforfatter:	Banks, Ivana Busljeta
Andre forfattere:	Pelsmacker, Patrick De
Format:	Bog
Sprog:	Undetermined
Udgivet:	[?] Springer Gabler 2015
Fag:	Bussiness & Economics; Advertising > Research; Industrial management; Advertising & Promotion; Kinh doanh và kinh tế; Quảng cáo > Nghiên cứu; Quản lý công nghiệp; Quảng cáo và Khuyến mãi
Online adgang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Lignende værker

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Essentials of contemporary advertising
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Contemporary advertising
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Luật quảng cáo
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Advertising Promotion and Other Aspects of Integrated Marketing Communications ( 9th Edition)
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