Advances in Advertising Research Extending the boundaries of advertising (Vol. V)
Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
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Springer Gabler
2015
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| Acceso en línea: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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