Advances in Advertising Research Extending the boundaries of advertising (Vol. V)
Remote access restricted to American University authorized users; Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC
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| Autor principal: | Banks, Ivana Busljeta |
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| Outros Autores: | Pelsmacker, Patrick De |
| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
[?]
Springer Gabler
2015
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| Assuntos: | |
| Acesso em linha: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=28674 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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