Internet marketing and e-commerce

Internet marketing and e-commerce

Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online wor...

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Bibliographic Details
Main Author: Hanson, Ward A
Other Authors: Kalyanam, Kirthi
Format: Book
Language:Undetermined
Subjects:
Internet marketing; Commerce électronique; Marketing sur Internet; Tiếp thị trực tuyến; Thương mại điện tử; Tiếp thị trên mạng
Online Access:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241
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Institutions: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
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Summary:Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world -- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research -- Organizing for online marketing.; Includes bibliographical references (pages 605-622) and index
Physical Description:xiii, 642 p.

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