Internet marketing and e-commerce
Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online wor...
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| Formato: | Livro |
| Idioma: | Undetermined |
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| Acesso em linha: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Resumo: | Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world -- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research -- Organizing for online marketing.; Includes bibliographical references (pages 605-622) and index |
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| Descrição Física: | xiii, 642 p. |