Internet marketing and e-commerce

Internet marketing and e-commerce

Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online wor...

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Detaylı Bibliyografya
Yazar: Hanson, Ward A
Diğer Yazarlar: Kalyanam, Kirthi
Materyal Türü: Kitap
Dil:Undetermined
Konular:
Internet marketing; Commerce électronique; Marketing sur Internet; Tiếp thị trực tuyến; Thương mại điện tử; Tiếp thị trên mạng
Online Erişim:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một
Diğer Bilgiler
Özet:Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online world -- e-Commerce -- Internet retailing -- Consumer channels -- B2B e-commerce -- Online research -- Organizing for online marketing.; Includes bibliographical references (pages 605-622) and index
Fiziksel Özellikler:xiii, 642 p.

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