Internet marketing and e-commerce

Foundations -- Introduction -- A digital world -- Networks -- Individuals online -- Essential skills -- Web business models -- Online branding -- Usability, credibility, and persuasion -- Traffic building -- Personalization -- Creating commitment -- Innovation and the net -- Pricing in an online wor...

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Bibliografiske detaljer
Hovedforfatter:	Hanson, Ward A
Andre forfattere:	Kalyanam, Kirthi
Format:	Bog
Sprog:	Undetermined
Fag:	Internet marketing; Commerce électronique; Marketing sur Internet; Tiếp thị trực tuyến; Thương mại điện tử; Tiếp thị trên mạng
Online adgang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30241

Internet marketing and e-commerce

Internet

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