Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

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Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Book
Language:	Undetermined
Published:	Boston, [Mass.] Pearson 2013
Subjects:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Description
Summary:	Includes bibliographical references and index
Physical Description:	590 p.

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