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Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

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Bibliographische Detailangaben
1. Verfasser:	Keller, Kevin Lane
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Boston, [Mass.] Pearson 2013
Schlagworte:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
Online Zugang:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


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090			\|b K201
100			\|a Keller, Kevin Lane
245		0	\|a Strategic brand management
245		0	\|b building, measuring, and managing brand equity
245		0	\|c Kevin Lane Keller
260			\|a Boston, [Mass.]
260			\|b Pearson
260			\|c 2013
300			\|a 590 p.
520			\|a Includes bibliographical references and index
650			\|a Brand name products \|x Management; Thương hiệu sản phẩm \|x Quản lý
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một