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Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

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書目詳細資料
主要作者:	Keller, Kevin Lane
格式:	圖書
語言:	Undetermined
出版:	Boston, [Mass.] Pearson 2013
主題:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
在線閱讀:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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