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Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

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書誌詳細
第一著者:	Keller, Kevin Lane
フォーマット:	図書
言語:	Undetermined
出版事項:	Boston, [Mass.] Pearson 2013
主題:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
オンライン･アクセス:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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