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Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Keller, Kevin Lane
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Boston, [Mass.] Pearson 2013
Θέματα:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
Διαθέσιμο Online:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Παρόμοια τεκμήρια

Strategic brand management : Building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2013)

Strategic brand management building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2008)

Branding 4.0
ανά: Isarabhkdee, Piyachart
Έκδοση: (2017)

Living Brands :
ανά: Nadeau, Raymond
Έκδοση: (2007)

Brand positioning :
ανά: Sengupta, Subroto
Έκδοση: (2005)

Asian brand strategy :
ανά: Roll, Martin
Έκδοση: (2006)

Brands and branding
ανά: Brown, Stephen
Έκδοση: (2016)

Building brand identity : a strategy for success in a hostile marketplace /
ανά: Upshaw, Lynn B.
Έκδοση: (1995)

The brand marketing book : creating, managing, and extending the value of your brand /
ανά: Marconi, Joe.
Έκδοση: (2000)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2001)

Designing brand experiences
ανά: Landa, Robin
Έκδοση: (2006)

Những chiến lược khác biệt để phát triển thương hiệu
Έκδοση: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
ανά: Nguyễn, Thị Thanh Tâm
Έκδοση: (2015)

The 11 immutable laws of Internet branding /
ανά: Ries, Laura.
Έκδοση: (2000)

Managing brand equity capitalizing on the value of a brand name
ανά: Aaker, David A.
Έκδοση: (1991)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
ανά: An, Thị Thanh Nhàn
Έκδοση: (2010)

Branding @ the digital age /
Έκδοση: (2001)

Dấu ấn thương hiệu :
ανά: Tôn, Thất Nguyễn Thiêm
Έκδοση: (2006)

Dấu ấn thương hiệu :
ανά: Tôn, Thất Nguyễn Thiêm
Έκδοση: (2006)

Hoàn thiện thương hiệu cá nhân
Έκδοση: (2006)

Xây dựng thương hiệu mạnh
ανά: Nguyễn, Văn Dung
Έκδοση: (2009)

FCB-Ulka brand building advertising : concepts and cases /
ανά: Parameswaran, M. G.
Έκδοση: (2001)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
ανά: Nguyễn, Ngọc Huy
Έκδοση: (2010)

Sonic branding :
ανά: Jackson, Daniel M.
Έκδοση: (2003)

Giải pháp nâng cao giá trị thương hiệu nước khoáng thiên nhiên Sao Biển tại tỉnh Trà Vinh
ανά: Đinh, Thị Bé Chính
Έκδοση: (2015)

Giải pháp nâng cao giá trị thương hiệu Trường Đại học Trà Vinh
ανά: Huỳnh, Thị Lương Tâm
Έκδοση: (2015)

Dấu ấn thương hiệu :
ανά: Tôn, Thất Nguyễn Thiêm
Έκδοση: (2008)

Transforming your business into a brand :
ανά: Tai, Jacky
Έκδοση: (2007)

Sell the brand first
ανά: Stiff, Dan
Έκδοση: (2006)

Nghiên cứu thực trạng xây dựng và phát triển thương hiệu của các doanh nghiệp trên địa bàn thành phố Cần Thơ :
ανά: Trần, Bình Diễm Thuận
Έκδοση: (2011)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
ανά: Al Ries
Έκδοση: (2003)

Xây dựng và phát triển thương hiệu
Έκδοση: (2005)

Xây dựng thương hiệu mạnh và thành công
ανά: Gregry, James R.
Έκδοση: (2004)

Xây dựng và phát triển thương hiệu
ανά: Vũ, Chí Lộc
Έκδοση: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
ανά: Lopes, Teresa da Silva
Έκδοση: (2013)

Xây dựng thương hiệu mạnh
ανά: Nguyễn Văn Dung
Έκδοση: (2009)

Nguồn gốc nhãn hiệu :
ανά: Ries, Al
Έκδοση: (2008)

Building strong brands
ανά: Aaker, David A.
Έκδοση: (1996)

Bong bóng thương hiệu :
ανά: Gerzema, John
Έκδοση: (2009)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
ανά: Temporal, Paul
Έκδοση: (2007)

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