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Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

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Podrobná bibliografie
Hlavní autor:	Keller, Kevin Lane
Médium:	Kniha
Jazyk:	Undetermined
Vydáno:	Boston, [Mass.] Pearson 2013
Témata:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
On-line přístup:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Podobné jednotky

Strategic brand management : Building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2013)

Strategic brand management building, measuring, and managing brand equity
Autor: Keller, Kevin Lane
Vydáno: (2008)

Branding 4.0
Autor: Isarabhkdee, Piyachart
Vydáno: (2017)

Living Brands :
Autor: Nadeau, Raymond
Vydáno: (2007)

Brand positioning :
Autor: Sengupta, Subroto
Vydáno: (2005)

Asian brand strategy :
Autor: Roll, Martin
Vydáno: (2006)

Brands and branding
Autor: Brown, Stephen
Vydáno: (2016)

Building brand identity : a strategy for success in a hostile marketplace /
Autor: Upshaw, Lynn B.
Vydáno: (1995)

The brand marketing book : creating, managing, and extending the value of your brand /
Autor: Marconi, Joe.
Vydáno: (2000)

Branding across borders : a guide to global brand marketing /
Autor: Gregory, James R.
Vydáno: (2001)

Designing brand experiences
Autor: Landa, Robin
Vydáno: (2006)

Những chiến lược khác biệt để phát triển thương hiệu
Vydáno: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
Autor: Nguyễn, Thị Thanh Tâm
Vydáno: (2015)

The 11 immutable laws of Internet branding /
Autor: Ries, Laura.
Vydáno: (2000)

Managing brand equity capitalizing on the value of a brand name
Autor: Aaker, David A.
Vydáno: (1991)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
Autor: An, Thị Thanh Nhàn
Vydáno: (2010)

Branding @ the digital age /
Vydáno: (2001)

Dấu ấn thương hiệu :
Autor: Tôn, Thất Nguyễn Thiêm
Vydáno: (2006)

Dấu ấn thương hiệu :
Autor: Tôn, Thất Nguyễn Thiêm
Vydáno: (2006)

Hoàn thiện thương hiệu cá nhân
Vydáno: (2006)

Xây dựng thương hiệu mạnh
Autor: Nguyễn, Văn Dung
Vydáno: (2009)

FCB-Ulka brand building advertising : concepts and cases /
Autor: Parameswaran, M. G.
Vydáno: (2001)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
Autor: Nguyễn, Ngọc Huy
Vydáno: (2010)

Sonic branding :
Autor: Jackson, Daniel M.
Vydáno: (2003)

Giải pháp nâng cao giá trị thương hiệu nước khoáng thiên nhiên Sao Biển tại tỉnh Trà Vinh
Autor: Đinh, Thị Bé Chính
Vydáno: (2015)

Giải pháp nâng cao giá trị thương hiệu Trường Đại học Trà Vinh
Autor: Huỳnh, Thị Lương Tâm
Vydáno: (2015)

Dấu ấn thương hiệu :
Autor: Tôn, Thất Nguyễn Thiêm
Vydáno: (2008)

Transforming your business into a brand :
Autor: Tai, Jacky
Vydáno: (2007)

Sell the brand first
Autor: Stiff, Dan
Vydáno: (2006)

Nghiên cứu thực trạng xây dựng và phát triển thương hiệu của các doanh nghiệp trên địa bàn thành phố Cần Thơ :
Autor: Trần, Bình Diễm Thuận
Vydáno: (2011)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
Autor: Al Ries
Vydáno: (2003)

Xây dựng và phát triển thương hiệu
Vydáno: (2005)

Xây dựng thương hiệu mạnh và thành công
Autor: Gregry, James R.
Vydáno: (2004)

Xây dựng và phát triển thương hiệu
Autor: Vũ, Chí Lộc
Vydáno: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
Autor: Lopes, Teresa da Silva
Vydáno: (2013)

Xây dựng thương hiệu mạnh
Autor: Nguyễn Văn Dung
Vydáno: (2009)

Nguồn gốc nhãn hiệu :
Autor: Ries, Al
Vydáno: (2008)

Building strong brands
Autor: Aaker, David A.
Vydáno: (1996)

Bong bóng thương hiệu :
Autor: Gerzema, John
Vydáno: (2009)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
Autor: Temporal, Paul
Vydáno: (2007)

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