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Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

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Détails bibliographiques
Auteur principal:	Keller, Kevin Lane
Format:	Livre
Langue:	Undetermined
Publié:	Boston, [Mass.] Pearson 2013
Sujets:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
Accès en ligne:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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