Código QR (código de barras bidimensional)

Strategic brand management building, measuring, and managing brand equity

Includes bibliographical references and index

Na minha lista:

Detalhes bibliográficos
Autor principal:	Keller, Kevin Lane
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Boston, [Mass.] Pearson 2013
Assuntos:	Brand name products > Management; Thương hiệu sản phẩm > Quản lý
Acesso em linha:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30719
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Registros relacionados

Strategic brand management : Building, measuring, and managing brand equity
por: Keller, Kevin Lane
Publicado em: (2013)

Strategic brand management building, measuring, and managing brand equity
por: Keller, Kevin Lane
Publicado em: (2008)

Branding 4.0
por: Isarabhkdee, Piyachart
Publicado em: (2017)

Living Brands :
por: Nadeau, Raymond
Publicado em: (2007)

Brand positioning :
por: Sengupta, Subroto
Publicado em: (2005)

Asian brand strategy :
por: Roll, Martin
Publicado em: (2006)

Brands and branding
por: Brown, Stephen
Publicado em: (2016)

Building brand identity : a strategy for success in a hostile marketplace /
por: Upshaw, Lynn B.
Publicado em: (1995)

The brand marketing book : creating, managing, and extending the value of your brand /
por: Marconi, Joe.
Publicado em: (2000)

Branding across borders : a guide to global brand marketing /
por: Gregory, James R.
Publicado em: (2001)

Designing brand experiences
por: Landa, Robin
Publicado em: (2006)

Những chiến lược khác biệt để phát triển thương hiệu
Publicado em: (2013)

Nghiên cứu thái độ người tiêu dùng đối với nhãn hiệu riêng của các siêu thị tại thành phố Cần Thơ :
por: Nguyễn, Thị Thanh Tâm
Publicado em: (2015)

The 11 immutable laws of Internet branding /
por: Ries, Laura.
Publicado em: (2000)

Managing brand equity capitalizing on the value of a brand name
por: Aaker, David A.
Publicado em: (1991)

Branding @ the digital age /
Publicado em: (2001)

Quản trị xúc tiến thương mại trong xây dựng và phát triển thương hiệu :
por: An, Thị Thanh Nhàn
Publicado em: (2010)

Dấu ấn thương hiệu :
por: Tôn, Thất Nguyễn Thiêm
Publicado em: (2006)

Dấu ấn thương hiệu :
por: Tôn, Thất Nguyễn Thiêm
Publicado em: (2006)

Hoàn thiện thương hiệu cá nhân
Publicado em: (2006)

Xây dựng thương hiệu mạnh
por: Nguyễn, Văn Dung
Publicado em: (2009)

FCB-Ulka brand building advertising : concepts and cases /
por: Parameswaran, M. G.
Publicado em: (2001)

Các yếu tố ảnh hưởng đến việc phát triển thương hiệu sản phẩm bưởi Năm roi và vú sữa Vĩnh Kim :
por: Nguyễn, Ngọc Huy
Publicado em: (2010)

Sonic branding :
por: Jackson, Daniel M.
Publicado em: (2003)

Giải pháp nâng cao giá trị thương hiệu nước khoáng thiên nhiên Sao Biển tại tỉnh Trà Vinh
por: Đinh, Thị Bé Chính
Publicado em: (2015)

Giải pháp nâng cao giá trị thương hiệu Trường Đại học Trà Vinh
por: Huỳnh, Thị Lương Tâm
Publicado em: (2015)

Sell the brand first
por: Stiff, Dan
Publicado em: (2006)

Transforming your business into a brand :
por: Tai, Jacky
Publicado em: (2007)

Dấu ấn thương hiệu :
por: Tôn, Thất Nguyễn Thiêm
Publicado em: (2008)

Nghiên cứu thực trạng xây dựng và phát triển thương hiệu của các doanh nghiệp trên địa bàn thành phố Cần Thơ :
por: Trần, Bình Diễm Thuận
Publicado em: (2011)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
por: Al Ries
Publicado em: (2003)

Xây dựng và phát triển thương hiệu
Publicado em: (2005)

Xây dựng thương hiệu mạnh và thành công
por: Gregry, James R.
Publicado em: (2004)

Xây dựng và phát triển thương hiệu
por: Vũ, Chí Lộc
Publicado em: (2007)

Global brands: The evolution of multinationals in alcoholic beverages
por: Lopes, Teresa da Silva
Publicado em: (2013)

Xây dựng thương hiệu mạnh
por: Nguyễn Văn Dung
Publicado em: (2009)

Nguồn gốc nhãn hiệu :
por: Ries, Al
Publicado em: (2008)

Building strong brands
por: Aaker, David A.
Publicado em: (1996)

Bong bóng thương hiệu :
por: Gerzema, John
Publicado em: (2009)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
por: Temporal, Paul
Publicado em: (2007)