Marketing : an introduction
Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organizatio...
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| Format: | Livre |
| Langue: | Undetermined |
| Publié: |
London
Pearson
2017
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| Accès en ligne: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| Résumé: | Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. |
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| Description matérielle: | xviiii, 667 |