Marketing : an introduction
Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organizatio...
Đã lưu trong:
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
London
Pearson
2017
|
| Fag: | |
| Online adgang: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888 |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
|---|
| Summary: | Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. |
|---|---|
| Fysisk beskrivelse: | xviiii, 667 |