Marketing : an introduction

Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer valueâ€”creating it and capturing itâ€”drives every effective marketing strategy. Using an organizatio...

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Bibliographic Details
Main Author:	Armstrong, Gary
Other Authors:	Opresnik, Marc O
Format:	Book
Language:	Undetermined
Published:	London Pearson 2017
Subjects:	Marketing; Tiếp thị
Online Access:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888
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Institutions:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Marketing an introduction

by Armstrong, Gary
Published 1998

Institutions: Trung tâm Học liệu Lê Vũ Hùng, Trường Đại học Đồng Tháp

Marketing : an introduction

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