Marketing : an introduction
Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organizatio...
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
London
Pearson
2017
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| Hasła przedmiotowe: | |
| Dostęp online: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888 |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01160nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_30888 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 428.2 | ||
| 090 | |b A109 | ||
| 100 | |a Armstrong, Gary | ||
| 245 | 0 | |a Marketing : an introduction | |
| 245 | 0 | |c Gary Armstrong, Philip Kotler | |
| 260 | |a London | ||
| 260 | |b Pearson | ||
| 260 | |c 2017 | ||
| 300 | |a xviiii, 667 | ||
| 520 | |a Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. | ||
| 650 | |a Marketing; Tiếp thị | ||
| 700 | |a Opresnik, Marc O | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||