Marketing : an introduction

Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer valueâ€”creating it and capturing itâ€”drives every effective marketing strategy. Using an organizatio...

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Chi tiết về thư mục
Tác giả chính:	Armstrong, Gary
Tác giả khác:	Opresnik, Marc O
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	London Pearson 2017
Những chủ đề:	Marketing; Tiếp thị
Truy cập trực tuyến:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một


LEADER	01160nam a2200217Ia 4500
001	TDMU_30888
008	210410s9999 xx 000 0 und d
082			\|a 428.2
090			\|b A109
100			\|a Armstrong, Gary
245		0	\|a Marketing : an introduction
245		0	\|c Gary Armstrong, Philip Kotler
260			\|a London
260			\|b Pearson
260			\|c 2017
300			\|a xviiii, 667
520			\|a Includes bibliographical references and indexes; An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer valueâ€”creating it and capturing itâ€”drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
650			\|a Marketing; Tiếp thị
700			\|a Opresnik, Marc O
856			\|u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=30888
980			\|a Trung tâm Học liệu Trường Đại học Thủ Dầu Một

Marketing : an introduction

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