Principles of marketing
Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Harlow.
Pearson
2016
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| Materias: | |
| Acceso en línea: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884 |
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