Principles of marketing

Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...

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Detalles Bibliográficos
Autor principal: Kotler, Philip
Otros Autores: Armstrong, Gary
Formato: Libro
Lenguaje:Undetermined
Publicado: Harlow. Pearson 2016
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Acceso en línea:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884
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