Principles of marketing
Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...
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| Glavni avtor: | |
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| Drugi avtorji: | |
| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Harlow.
Pearson
2016
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| Teme: | |
| Online dostop: | http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884 |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Thủ Dầu Một |
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| LEADER | 01722nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | TDMU_33884 | ||
| 008 | 210410s9999 xx 000 0 und d | ||
| 082 | |a 349.597 | ||
| 090 | |b K435 | ||
| 100 | |a Kotler, Philip | ||
| 245 | 0 | |a Principles of marketing | |
| 245 | 0 | |c Philip Kotler, Gary Armstrong | |
| 260 | |a Harlow. | ||
| 260 | |b Pearson | ||
| 260 | |c 2016 | ||
| 300 | |a 731 p. | ||
| 520 | |a Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics | ||
| 650 | |a Marketing; Tiếp thị | ||
| 700 | |a Armstrong, Gary | ||
| 856 | |u http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Thủ Dầu Một | ||