Principles of marketing

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Principles of marketing

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Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...

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Dades bibliogràfiques
Autor principal:	Kotler, Philip
Altres autors:	Armstrong, Gary
Format:	Llibre
Idioma:	Undetermined
Publicat:	Harlow. Pearson 2016
Matèries:	Marketing; Tiếp thị
Accés en línia:	http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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