Principles of marketing

Includes bibliographical references and index; Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and c...

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Détails bibliographiques
Auteur principal: Kotler, Philip
Autres auteurs: Armstrong, Gary
Format: Livre
Langue:Undetermined
Publié: Harlow. Pearson 2016
Sujets:
Accès en ligne:http://lrc.tdmu.edu.vn/opac/search/detail.asp?aID=2&ID=33884
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Thủ Dầu Một

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