The analytical marketer : how to transform your marketing organization /

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The analytical marketer : how to transform your marketing organization /

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Sweetwood, Adele (Awdur)
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Boston, Massachusetts : Harvard Business Review Press, 2016
Pynciau:	Marketing > Management. Marketing > Technological innovations. Quantitative research.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

Eitemau Tebyg

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The analytical marketer :
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Marketing research : methodological foundations /
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State of the art marketing research /
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How to prepare a marketing plan [Đĩa CD-ROM] /
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Small business marketing management /
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Transgenerational Marketing
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Basic marketing : a global-managerial approach/
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Basic marketing : a global-managerial approach/
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Basic marketing : a global-managerial approach /
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Basic marketing : a global-managerial approach /
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Marketing management : analysis, planning, implementation, and control /
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Lateral marketing : new techniques for finding breakthrough ideas /
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1983 AMA Educators' Proceedings : research methods and causal modeling in marketing /
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Marketing management
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Business analytics for sales and marketing managers How to compete in the information age
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Basic marketing research
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Cases in marketing management /
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Strategic Marketing and Innovation for Indian MSMEs. 1st ed. 2017
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Competitiveness in Emerging Markets
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HBR's 10 must reads on strategic marketing,
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Marketing /
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Marketing /
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The co-marketing solution : strategic marketing through better branding, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of trade spending /
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Boundary Spanning Elements and the Marketing Function in Organizations: Concepts and Empirical Studies
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Business-to-business market research
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Business-to-business market research
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Beyond "e" : 12 ways technology is transforming sales and marketing strategy /
gan: Diorio, Stephen G.
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The marketing game! : with student CD-Rom /
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Advertising promotion, and supplemental aspects of intehrated marketing communications
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Essentials of marketing : a global-managerial approach /
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A managerial introduction to marketing
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Technical marketing communication : A guide to writing, design, and delivery /
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