The analytical marketer : how to transform your marketing organization /

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The analytical marketer : how to transform your marketing organization /

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Dades bibliogràfiques
Autor principal:	Sweetwood, Adele (Autor)
Format:	Llibre
Idioma:	English
Publicat:	Boston, Massachusetts : Harvard Business Review Press, 2016
Matèries:	Marketing > Management. Marketing > Technological innovations. Quantitative research.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Thư viện Trường CĐ Kỹ Thuật Cao Thắng

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