The analytical marketer : how to transform your marketing organization /
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
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| বিন্যাস: | গ্রন্থ |
| ভাষা: | English |
| প্রকাশিত: |
Boston, Massachusetts :
Harvard Business Review Press,
2016
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| বিষয়গুলি: | |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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সূচিপত্রের সারণি:
- Introduction: Reinventing the marketing organization in the analytical era
- The customer decision journey has changed
- Adopting an analytical mindset
- Realigning your structure
- Building talent & skills
- Leading the analytical organization
- Conclusion: What's next? Your call to action.