The analytical marketer : how to transform your marketing organization /
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Boston, Massachusetts :
Harvard Business Review Press,
2016
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| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Thư viện lưu trữ: | Thư viện Trường CĐ Kỹ Thuật Cao Thắng |
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Mục lục:
- Introduction: Reinventing the marketing organization in the analytical era
- The customer decision journey has changed
- Adopting an analytical mindset
- Realigning your structure
- Building talent & skills
- Leading the analytical organization
- Conclusion: What's next? Your call to action.