The analytical marketer : How to transform your marketing organization

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and talent that are neede...

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Bibliografische gegevens
Hoofdauteur: Sweetwood, Adele
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston, Massachusetts Harvard Business Review Press 2016
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